The design concept brings the mystical and captivating 10 year journey of Ulysses to life, illustrated around the wine bottle. Each illustration relates back to the series of encounters on his journey. The illustration evokes a sense of enchantment and self-discovery as you explore the label. The proposed production method allows for the illustration to be engraved into the bottle and filled with enamel paint. Just like the mythical and enchanting journey of Ulysses is etched into our history so is the rich culture and aromas of Amarone wine in each bottle. With each sip the wine drinker delves deeper in their quest of self-discovery.

Team | Hitchcock Michalski
Client | CODE – International Competition
Year | 2017
Category | Packaging, Illustration
Awards | Ranked Top 3 Internationally