GENUINE GINGER BEER is beer for the Genuine Ginger at heart. A tongue-in-cheek approach that plays on Ginger stereotypes (the red head folk living amongst us). Each design is based on a ‘Ginger’ characteristic – the Original Ginger – physical appearance, the Cocky Ginger – easily agitated and the Flaming-Ho Ginger – feisty girl-power. Promotional items were based on what a ‘Genuine Ginger’ would carry around i.e lip balm and sunscreen. A bottle opener and coasters were also designed as part of the promotional materials.

Team | Personal Project
Year | 2013
Category | Packaging, Illustration